Rise Packaging

The Mandate

As part of my position at Rise Gym Gear, I had the mandate of working on the redesign of the brand's packaging line extension.

About the client

Founded in 2014 and based in Canada, Rise is now serving its customers in more than 110 countries with the help of the most ambitious, dynamic and hardworking people you can find.

They create gym clothing and equipment to help individuals push the boundaries of what’s deemed to be possible.

→ Packaging Design

→ Branding

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Photo of Rise's yoga mat and weightlifting chalk packaging.

Project Objectives

→ Extend Rise's visual identity to the print world to strengthen their product's presence on the shelf of their retail stores.

→ Enhance the customer experience when receiving a product ordered on the online store.


→ Establishment of a visual aesthetic that translates well throughout the different brand applications from digital to print.

The design process

Project Start

Reception of the Brief

Establishment of the Project Objectives

Proposition of Potential Solutions

Meeting with the Team

Selection and Refinements of the Final Designs

Preparation of the Final Files for Production

Project Completion

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Ipad frame acting as an overlay over the animation video of the e-book.