As part of this project, I had the mandate to create an animation to announce the OP Art exhibition happening at the Montréal MAC Museum. The “OP Art” exhibition highlighted artists from the optical art movement such as Claude Tousignant and Marina Appolonio on which their work relied on the use of shapes and colours to create optical illusions. The final 30 sec animation had to reflect the style of the art movement and convey people to come and visit the exhibition at the MAC.
→ Motion Graphics
→ Invite people to come and see the exhibition at the MAC museum.
→ Explore new motion graphics techniques.
Finding the right tools in after effects to create optical illusions that would reflect the artists works in the promo video was quite challenging and required me to experiment with a variety of different effects.
Brainstorming & Idea Exploration
Creation of Style Frames
Exploration of the Chosen Concept
Putting it Together
Adjusting Transitions and Final Touches