I collaborated with Dentsu Creative to design the video for the launch of the new visual identity for the Aléo Foundation. This non-profit organization supports athletes in Quebec in their quest to reach their full potential, and our goal was to create a visual narrative that would effectively communicate the organization's mission and message in their branding transition.
I would like to thank my collaborators at Dentsu for their wonderful work on the new Aléo branding and for their help throughout the project.
Agency : Dentsu Creative
Client : Patricia Demers, executive director, Aléo
Creative Director : Karl Ouellette
Artistic Direction : Karl Ouellette, Diana D’Alesio, Fernanda de Souza
Copywriting : Patrice Daigneault
Agency Production : Vanessa Gervais
Advisory Service : Jean-François Lalande, Josée Berniqué
Media : Sébastien Labelle
Sound Design : Lamajeure
Director of Photography : Bernard Brault
Motion Designer : William-Alexandre Hébert
→ Creating a dynamic launch video that mirrors the foundation's new branding.
→ Video integration throughout the animation.
→ Keep the main focus of the video on the construction of the new logo while combining videos of athletes performing.
→ Work in collaboration with the sound team for the final product.
Project briefing with the Dentsu's team
Realization of a first rough version
Meeting 2 - Correction of project goals
Realization of a version 1 of the video
Final edits and delivery of deliverables
Launch of the new Aléo brand image