Groupe Lauzon is a family-owned business in the Greater Montreal area, renowned for its six automobile dealerships located in Laval, Blainville, Boisbriand, and St-Hubert. With a passion for providing exceptional customer service and promoting their dynamic brand image, they approached me to design their new lineup of vehicle wraps. These wraps would be used during events and transportation of car parts between dealerships, and the design had to capture their brand's energy while remaining professional.
I was thrilled to collaborate with Groupe Lauzon to create a design that truly reflects their brand and enhances their image on the road.
I would like to thank my collaborators at Groupe Lauzon for their trust and help throughout the project.
Client : Groupe Lauzon
VP Marketing Groupe Lauzon : Geneviève Lauzon
General Manager Porsche Lauzon : Khemry Kuoy
General Manager Porsche Rive-Sud : Michel Larin
Printing & Installation : XA Impression
→ Explore new printing techniques
→ Capture the brand's energy while remaining professional in the design
Creating a design that captured the essence of Groupe Lauzon's brand and translated well onto a large scale print-ready file was one of the main challenges of this project. Additionally, communicating with the printer to ensure the files were correctly formatted for maximum print quality required close attention to detail and collaboration. Despite these challenges, the final design met Groupe Lauzon's high standards and provided a professional image on the road.
Initial meeting with the clients
Study of the brand guide
Exploration of the design
Presentation of the first design variations
Choice of a direction
Preparation of the final print files