Cadet is a high-end French restaurant located on Saint-Laurent's street in Montreal. With their dishes, they bring unique experiences to their customers with carefully selected dishes from France. The restaurant's name origins come from the fact that Cadet is the smaller brother of the Bouillon Bilk, another French restaurant located in the same area. It is also a reference to the army supply store that was occupying the space before they renovated the building to run their business.
→ Logo Design
→ Develop a unique logo mark and branding visual language that stays true to the restaurant's origins and evokes high-end french cuisine while differentiating them from what's out there on the market.
Finding the right visual aesthetic that would be a balance of high-end fresh cuisine while staying true to the brand's origins (french origin, previously army supply store).
Brainstorming & Idea Exploration
3 Direction Propositions
Exploration of the Chosen Concept
Creation of Branding Material
Presentation & Guidelines